Overview

Problem

The National School Lunch Program endeavored to improve an outdated method for people who wanted to sign up for their program. The current-state paper application was difficult to understand and poorly designed.

Solution

We interviewed, card-sorted, wireframed, and more. We then tested, iterated, built prototypes, applied visual designs, illustration, and built out a working website. Our solutions involved voice-overs, in-line quizzes, fast-track flows, delightful visuals, and a thorough effort to prevent errors. We ultimately did not win the competition; however, this work was used as a selling point to gain actual work that continues to this day.

See the challenge and full video walk through here

Sample of the working site here